Bad Code Hurts Your Search Engine Ranking

Did you know HTML code errors could negatively affect your search engine ranking? Most webmasters don’t realize that simple page errors can cause a search engine spider to incorrectly index a page or skip the page altogether. Checking your code and links before launching a page just became an even better idea.
Search Engine Ranking Determined [...]

Cloaking: Search Engines Shift Gears

As recently as last year, search engine representatives were unclear or did not seem to care much about the search engine marketing application referred to as cloaking, IP delivery or stealth scripts.
At one point, I remember thinking many people working at major search engines must simply have no idea what cloaking is and how it [...]

Back To Basics In SEO

There has been a lot of talk about Google and MSN’s new algorithms and Yahoo’s search engine changes. When these changes finally do occur, it is always important to remember the number one rule in SEO: DON’T PANIC!
If there is one guaranteed constant in this business it is that there will always be changes in [...]

Five Ways To Win The Favor Of Search Engines

You’ve got a cool new website with all the works: cool Flash presentations, eye-catching colors, informative text, easy-to-use layout, and an interesting topic. You think your site is amazing, and you know that others will agree with you. If only they know it exists.
How do you make your website known? How do you make yours [...]

The Art & Science Of Obtaining Inbound Website Links

Ever wonder how to build incoming links to your website? In the “old days” you would simply find a site related to yours and ask for a link. In today’s “what’s in it for me?” society, it’s not that easy anymore.
Link popularity, as it’s often referred to, is important to ranking well with the search [...]

A Few Good Search Engine Tricks

Gaining top search positions for your chosen search words and phrases has become more and more competitive, as search engine optimization firms use new, more effective techniques to place their large clients.
Small businesses need every possible advantage to gain visibility on search engines.
This is becoming more costly as new paid-inclusion programs are launched by each [...]

10 Tips For Learning SEO From Scratch

Create a practice Web site.
This can be a personal home page, a hobby site or a small-business site.
If possible, start with a new site that has never been submitted to search engines or directories.
There’s some evidence that using a domain name that has your keywords in it can give you a slight boost in rankings, [...]

Your Search Engine Optimization Strategy: Make Love, Not War

When it comes to search engine optimization strategy, there are basically two camps – those who view search engines as adversaries to be conquered at any cost and those who regard search engines as partners in their online marketing efforts.  Long-time readers of my articles probably already have a good idea of which camp I [...]

The Importance Of Inbound Links

“Inbound links” is the art of placing your website link on other relevant websites. This is an important part of your direct marketing efforts in order to increase overall reach, link popularity and website traffic.
Why Do It?
More quality traffic is the ultimate goal. Having a link from related, relevant sites will help you increase traffic [...]

Optimizing Your Web Site For Top Search Engine Placement

Part 1 of 2 – Optimization
There is a common misconception that in order to achieve rankings on a search engine you simply need to submit your Web site to them for indexing. Unfortunately, it isn’t that easy. A Web site needs to be optimized to meet specific criteria.
Let’s go through the three phases involved in [...]