Cloaking: Search Engines Shift Gears

As recently as last year, search engine representatives were unclear or did not seem to care much about the search engine marketing application referred to as cloaking, IP delivery or stealth scripts.
At one point, I remember thinking many people working at major search engines must simply have no idea what cloaking is and how it [...]

Five Ways To Win The Favor Of Search Engines

You’ve got a cool new website with all the works: cool Flash presentations, eye-catching colors, informative text, easy-to-use layout, and an interesting topic. You think your site is amazing, and you know that others will agree with you. If only they know it exists.
How do you make your website known? How do you make yours [...]

10 Tips For Learning SEO From Scratch

Create a practice Web site.
This can be a personal home page, a hobby site or a small-business site.
If possible, start with a new site that has never been submitted to search engines or directories.
There’s some evidence that using a domain name that has your keywords in it can give you a slight boost in rankings, [...]

Before Launching Your SEO Campaign

One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.Before You Start
Before you start any search engine optimization campaign, whether [...]

The 5 Most Common SEO Mistakes

Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of “optimized” sites that use search engine optimization (SEO) techniques that are just plain WRONG.
Most of these sites were optimized by persons just starting out; SEO beginners not yet familiar [...]

11 Tips To Improve Your Search Engine Ranking

According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don’t know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for [...]

Increase Page Rank with Search Engine Optimization

Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to increase their website’s popularity
 Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for [...]

Optimizing a Web Site`s SEO Ranking

No one has time to surf all the sites listed in a search engine. Most people just click on the sites listed topmost and surf through them. This is the reason sites listed at the top gain huge traffic. This is the reason sites use Search Engine Optimization (SEO). Keep reading to find out how [...]

Other useful resources

Search Engine Guide
The name should be self-evident.
 
SearchEngineWatch
This is one of the best places for SEO info – Danny Sullivan is really trusted professional
 
Search Logger
Site with many useful links, articles and resources.
 
[other -- coming soon]

Tracking your results

Statistics
The good statistical analysis program on your web server is your best friend here. Use the stats software on your server to find out what kind of traffic you are getting, where it’s coming from, and which pages people are accessing.
Googlisms
Google has many “secret” functions, commonly referred to as “googlisms” that will allow [...]