properly. Training should not be confined only the initiall training but there is a need for continuous training programs and

refresher courses for the ERP success.

In every organization there will be occasional new recruitments of employees and these employees should be properly trained

in the basics of ERP and how to use the ERP system before they can be allotted to different departments. So there must be

an induction, orientation and training program that is conducted on a regular basis.

Mainly the ERP training strategy has two objectives – the transfer of knowledge from the vendor’s personnel and external

consultants to the organization’s key personnel and the dissemination of this knowledge through the organization. More

precisely, the learning objectives establish what the learner should be able to do as a result of the training. Knowledge may be

sought, particularly if related to operational best practices.

An ERP training strategy can be developed defining the ERP training policy and outlining the training program. Each steam will

be identified and outlined in terms of the above stages. The strategy will provide an overview of the training objectives,

identifying the people involved, the different streams and the content of each steam, organized into courses and sessions.

In many cases while organizations spend whopping amounts on ERP software and its implementation, training of employees

who are assigned to run the system is getting neglected or not provided adequately. This act amounts to improper handling of

the ERP system which ultimately results in sub-optimal performance of the system or in some cases failed implementations.

eresource Academy has developed program dedicated to training users in every aspect of the Integrated ERP software

system. Its exclusive ERP training course gives an opportunity to the users of ERP systems and other IT professionals to get

acquainted with ERP software. This course caters to the vocational needs of the students and is concurrent with the software

engineering and technology syllabus covered by the major universities.

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eresource Academy
TMA House, 1st Floor,
Road No 16, Plot No. 6,
Wagle Industrial Estate,
Thane (West) 400 604, Maharashtra
Tel: +91 22 25827692, +91 22 25828775, +91 22 65130234, +91 22 41118000 / 8049
email: academy@eresourceinfotech.com

The biggest fear shared by people in companies going in for ERP implementation is the loss of their jobs. As soon as the decision about the ERP implementation is announced rumours about the new system automating all the tasks and making people redundant will start floating around. When a company talks about ERP and automation, the immediate reaction is that computers will replace people.

But what most people fail to hear is that the people who are doing manual jobs before computerization were able to get better jobs with higher salaries once they got trained in ERP system. So if a employee is trained with ERP system and willing to learn the new system and new way of doing business, then he or she does not have anything to fear. They will also have very good chance of getting better jobs with higher salaries.

Another fear that must be addressed is people’s fear of failure – the fear of not understanding or being able to work within an automated environment. Many companies make the serious mistake of not insisting on a very thorough ERP training program that will insure the employees have the knowledge and a confidence level of adapting and using the new ERP system to the maximum benefit of the company.

Some employers view ERP training as an expensive exercise and by not sending the employees to the training session save some money. Beware of that claim and the firms are bound to face huge loss due to improper usage of an ERP system and on the contrary depriving ERP training to the staff could bring big loss to the firm in the long run.

For more please visit

http://www.academy.eresourceerp.com/ERP-training-in-Mumbai.html

OR Contact us at

eresource Academy
TMA House, 1st Floor,
Road No 16, Plot No. 6,
Wagle Industrial Estate,
Thane (West) 400 604, Maharashtra
Tel: +91 22 25827692, +91 22 25828775, +91 22 65130234, +91 22 41118000 / 8049
email: academy@eresourceinfotech.com

through the use of search engine optimization, paid placement, contextual advertising, and paid inclusion

We specialize in web site search engine marketing and ppc. Search engine marketing or ppc is the process of making the targeted keywords appear on sponsored listing.

With our specialized and skilled expertise and knowledge in sem and ppc we will make sure your keywords are well placed on top on the search engines with proper bidding

for the keywords

Following below are some of the tips for pay per click or search engine marketing (SEM)

1. Make a competitive analysis study and take an close look on your competitor as what keywords they are targeting. Make a list of the same

2. Always take the list of keywords what your competitors are using along with the niche keywords which your target or potentional customers may use while searching for

your product or services.

3. You can use wordtracker or adwords keyword tool for checking the traffic to that keywords.

4. Make sure you keep a fix budject for your campaign. And always bid for your niche keywords which will bring sale for you. Because a common keyword will bring traffic to

your web site but you may end up loosing too much money and time on it.

5. Keep a constant track of your competitors keyword placements. Because if you are in the business you have to work hard or your competitors will take your sale away.

Here egrow techmologies make sure that you wont loose your time and money on your campaign or your project. We work n your behalf and will make sure you will get

maximum number of ROI.

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We are having more than 7 years experience in website designing & search engine optimization (SEO) / PPC/ SEM (Pay per click) etc

Following are some of the wok to be done on Search Engine Optimization (SEO)

Keyword Research,
On Page Optimization,
Off Page Optimization (One & Two Way Link Exchange, Directory Submission)
Link broken checking,
Google Business Listing,
Google Product Listing
Google Analytics
Google adsense activation
RSS feeds creation and submission
Subdomains creation
Blog, Articles, Press Release & Videos Submission,
Blog Installation and Customization – WordPress & Joomla.
Social Media Optimization (Twitter, Facebook, MySpace etc)
Weekly and Monhtly SEO report for the Client,
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Following are our Search Engine Optimization (SEO) Charges

Monthly charges for small and static web site Rs 3500 upto 5 keywords
monthly charges for dynamic or ecommerce web site Rs 5000 upto 5 keywords

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Six months charges for small and static web site 17500 upto 7 keywords
Six months charges for dynamic or ecommerce web site 20,000 upto 7 keywords

One Year charges for small and static web site 35,000 upto 10 keywords
One Year charges for dynamic or ecommerce web site 39,000 upto 10 keywords

For more on search engine optimization (SEO) you may kindly visit http://www.mumbaiseo.co.cc/seo.html

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Following are some of the work to be done on seo part

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Search Engine Ranking Determined By Relevancy

Bad code can hurt your site with the search engines in several ways. Search engines score a page by looking for relevant terms in key HTML components in specific places within a document. If they don’t find them because of typos or other mistakes, the spiders can downgrade your page or leave without reading your whole page.

Incorrect document structure such as a badly placed tag – like a META tag placed in the BODY section instead of the HEAD section – can cause the spider to ignore the tag, reducing your relevancy score and subsequent ranking.

What if you transposed a few letters when typing an important tag? Say you typed TILTE instead of TITLE for your TITLE tag. Search engines place high importance on text contained in a TITLE tag. If you type the tag name wrong, the search engine will ignore the tag and all its contents!

Other errors on your page can also limit how search engine spiders index your site. Broken links act as roadblocks to the spiders. Search engine spiders index text and follow links. If they come to your site and encounter broken links, they won’t be able to fully crawl your site and they may abandon it (they’ve got the whole Internet to index, why waste time with a site with broken links!)

A Typo Cost Me A Top Ranking!

John Bryant, a professional computer consultant and SEO in Arizona and owner of www.helpmedoc.com, told me about his experience with HTML code and search engines.

“The one time I forgot to validate my HTML, it cost me a Top 10 Ranking! I made a minor HTML error when I was updating a customer’s site and it wrecked the site’s ranking. The page dropped from a top ten position to page three.”

Fortunately, this story has a happy ending. Being a perceptive professional, John immediately noticed the drop in ranking and identified the reason as an HTML error by running an HTML validator over the site. He fixed the error and resubmitted the page. A few weeks later he regained his original ranking.

When asked about lessons learned, John replied, “I won’t make that mistake again – I always validate my code now.”

Errors Hurt In Directories Too!

Problems with errors in your code don’t stop with search engines- it can also affect directories. At Search Engine Strategies, the largest conference dedicated to search engine marketing, representatives from Yahoo and LookSmart specifically stated that sites with broken links and errors could be penalized or rejected. A HTML validation tool like NetMechanic’s HTML Toolbox or the validation service by W3C.org could ensure you avoid this problem.

How Do Errors Get In The Code?

“My Webmaster knows code – he wouldn’t make a mistake.”

No, not on purpose, but let’s consider the work environment in which your Webmaster operates. There are tight deadlines, multiple people requesting changes, pressure to constantly update the site – the truth is the Webmaster’s world is hectic and high stress. The tired Webmaster does his best to keep up, but sometimes that means making changes on the fly with little double checking (after all, it’s only a minor text change�).

Consider this scenario – your Marketing Department has handed your Webmaster some great new content for your home page. They have coordinated with your company’s search engine optimization expert and have strategically placed keywords in the new text. In an effort to be responsive, your Webmaster jumps on the task, adds the new text, but accidentally cuts off the closing bracket of a paragraph tag. So your text looks like this:

 This is your keyword-rich text that the marketing and SEO put together.

Notice that the P tag above is missing a closing bracket. The code should really be written like this:

 This is your keyword-rich text that the marketing and SEO put together.

When the search engine reads your page without the closing bracket, it assumes all the keyword-rich text is an attribute of the paragraph tag – and ignores it. Since search engines put great emphasis on the visible text on your page and this optimized text was specifically added to boost your site’s relevancy for certain keywords, you just lost a great opportunity to prove your relevancy to the search engines. This can cost you a high search engine ranking and traffic.

Spiders Are Low-Tech Browsers

Why are search engine spiders so picky? After all, Internet Explorer often forgives errors like this.

If you design your site for “IE Only” you are building for the most generous, most robust and error-forgiving browser around. Assuming that search engine spiders will navigate your site like IE is wishful thinking. The same things that cause your page to display incorrectly under Netscape, Opera or other old versions of browsers may trip up a search engine spider.

Search engine spiders are like browsers, but they are fairly low-tech browsers. In fact, they are roughly the equivalent of a Version 2 browser. They don’t understand Flash, they don’t understand DHTML, and many of them don’t even understand Frames.

It is important to keep these limitations in mind when designing your Web site. Designing for leading edge technology instead of designing for universal browser compatibility can hurt you with search engines as well as non-IE browsers.

Top Search Engine Rankings Are Too Important To Risk

A good search engine ranking for a popular keyword is worth gold. Don’t take unnecessary risks by taking shortcuts that could cost you a top position. If you worry about your search engine ranking, make HTML code validation your final step before publishing your page.

At one point, I remember thinking many people working at major search engines must simply have no idea what cloaking is and how it works. If they had, they wouldn’t have waited so long to take action against it.

Cloaking is a search engine optimization strategy in which a Web page URL has several documents associated with it, one for each of the major search engines and a different document for end users.

With cloaking, an individual search engine spider sees only the page tailored to optimize rankings for that search engine.

Visitors entering a Web site from search engine results see a page designed for end users because these click-throughs are URL independent, that is, the link from search engine results refers visitors to the URL of the site and not to the page the search engine has cached, which is the page optimized for its indexing process.

How Cloaking Works

Cloaking is a program installed on the Web server that monitors URL requests. These requests must contain the IP address of the requester so the Web server knows where to send the requested page.

By comparing the IP address of the requesting machine to a database of IP addresses of search engine spiders, the cloaking program determines whether a visitor is a search engine spider then decides which search engine spider it is.

The server sends the page designed for the spider it detects or the page designed for end users if a search engine spider is not detected.

Pros

Cloaking allows you to tailor Web pages for individual spiders and to score top positions in multiple search engines using one URL.

It’s difficult for a single page to rank well with all search engines because each search engine uses a different algorithm to rank Web pages.

Hiding HTML code from prying eyes is the main reason people give for using cloaking. When sites achieve top search engine positions, competitors for the same keyword analyze the pages to discover why. Cloaking can keep important optimization strategies ? such as keyword frequency, keyword placement and word count ? hidden from competitors.

Cons

Though cloaking can keep competitors from some of your search engine optimization strategies, it can also be used to hide other things.

People can steal your site’s content and hide it behind a stealth script. This nasty form of theft, referred to as page jacking, was exposed last year in a publicized event on Search Engine Watch.

But the major downside that may have you thinking twice about cloaking: Major search engines are finally on to it.

On the I-Search Discussion List, Marshall Simmonds, manager of Search Engine Relations at About.com, posted conversations he had with representatives from AltaVista, Inktomi and Northern Light. Sentiments expressed were simple and to the point: Web sites that cloak will be permanently banned from their search engine databases.

Google states its policy in a FAQ.

It all sounds like deterrent language to me.

Do Right by Users

Many people reported in I-Search that they achieve better positioning if they simply optimize normally and use techniques that are impossible with cloaked pages.

At several recent conferences, I’ve had the chance to speak frankly with search engine representatives. They generally agree you should provide quality content to your users and worry about spider-friendly design over positioning alone. This is a long-term strategy that will survive any spam shakeout.

If there is one guaranteed constant in this business it is that there will always be changes in the search engines’ rankings. Our job, as search engine marketers, is to stay on top of the changes and to monitor how the change affects our clients’ site’s traffic.

I am actually excited about any algorithm change, because it means that the search engines should actually get better.

What follows is a “back to the basics” on getting good rankings:
 

Keyphrases

First things first: Always be sure to research the keyphrases you intend on using. Find out what keyphrases Internet users most often employ to find your product or service. There is no point optimizing your site for “online web marketing” if everyone types in “Internet marketing”.

Once you have a list of potential keyphrases with a high amount of Internet traffic, comb over that list and see which keyphrases best describe your product or service. These are the ones you should consider.

Here are some sites that can help you in your research:

Wordtracker http://www.wordtracker.com Google AdWords https://adwords.google.com/select/ (Click to sign up, it is free to do the keyphrase research) Snap http://www.snap.com
 

Competition

Research your competition with these questions in mind:
 

• What keyphrases are they using (take a peek at their keyword Meta tag)?
   
• What are the titles of their sites?
   
• When you do a search for the keyphrases you are considering, who comes up in the top five rankings?
   
• What is their title/keyphrases?
   
• Are the top ranking sites your competitors or are they industry associations?

Use the keyword effectiveness index (KEI) tool at Wordtracker to compare the effectiveness of your keyphrases. A higher KEI signifies a better ratio of demand-to-competition for a keyphrase.

Do a link search to see who is linking to your competition. In a search engine, type in “link:” (without the quotes) followed by the URL you want to verify. This will allow you to see all the important links to the site that the search engine tracks (I would recommend doing this in both Google and Yahoo).

Can you get links from the same sites as your competitors? Are there industry associations or organizations that are linking to the top sites, but not to you?

Get your link campaign going! (see the article about linking for search engines http://www.redcarpetweb.com/promotion/0411.html#feature to learn why links are important)

Optimizing Your Web Site

Now that you know what keyphrase you are optimizing for, here is how to optimize your site: write good quality content that focuses on your keyphrases.

Above all else, this is the single most important factor.

Sure there are other on-site factors such as:

Getting the keyphrase into the title (this is the second most important factor). Getting the keyphrase into the Meta description tag, the Meta keyword tag, the headers and sub headers, the alt tags, and into some link text (some of these factors are VERY minor). Having a good site map so that the search engine spiders can easily navigate your site Having a robots.txt to include the pages that you want the search engines to include. Don’t use frames Use flash wisely (not the WHOLE site in flash) Use external files for your java scripts Use cascading style sheets (a .css file). Use dynamic URL’s wisely (Avoid using URL’s with ? or & in them)

Content is king

Oh…and did I mention that you need to write good quality content that focuses on your keyphrases? All of the points above are superfluous if you don’t have good content. Content is the food that the search engine spiders like to gobble up with a voracious appetite. The items below are just the side dishes. You need good content to get decent rankings, but you need the side dishes to become a serious competitor in your market.
 

• Write about your keyphrases.
• Write extra pages.
• Write about your industry.
• Write about your product or service’s uses.
• How will your product/service improve the life of the consumer? Find out, and then write about it.
• Why is your product/service better than your competitor’s? Think of a reason and write about it.
• What is the history of your product/service? Or your industry? Write about it.
• Who are you? Everyone always enjoys “about us” pages…
• And of course, be sure to serve the search engine spiders with a tasty main dish full of keyphrases!

Whatever you do, be sure that you don’t write junk or filler copy and double check that everything reads well. Keep in mind that writing about your keyphrase doesn’t mean adding the keyphrase unnaturally into the text. If you have any doubts, employ the talents of an expert to do the writing for you!

Links

Start soliciting links today! Get people in your industry to link to you. Contact:

• Industry associations and organizations
   
• Web sites about your industry
   
• Sites related to your product or service
   
• Suppliers
   
• Resellers
   
• Competitors who don’t compete in the same region
• Sites that sell products/services that relate to your, but don’t compete directly.

See my article on soliciting links for more information on how to go about it: Linking is Queen www.dmoz.org – it is probably the most important directory out there today.

Do research and find “vertical directories” that focus on your industry, and submit to them. These directories are very important because, for example, if you have a dodo bird site, what better potential client than someone who found you through a dodo bird directory!

Search engines and directories are different. Do not confuse them. You can submit to all the search engines you can find, but it usually won’t do much because the good search engines will find you anyway. Submitting to random search engines will usually only increase your email spam. Don’t waste your money on search engine submission software for the same reasons.

Here is a partial list of the current important search engines:

• Google
   
• Yahoo
   
• MSN

Conclusion

• Build your web site for your customers, within the guidelines that the search engines set out.
• Don’t make the site awkward by over-conforming.
• The site’s first focus should be on what your clients want.
   
• Create good content. Good, quality content that reads well and flows seamlessly.
   
• Update it regularly. An active, living site is healthier than a stagnant, dead one (the search engines spiders like their food alive and full of life).

And remember: Content is King!

How do you make your website known? How do you make yours stand out among millions of others? You can spend lots of money on advertisement, but that will not work if you don’t have the money to spare on advertising. So what do you do? Make search engines work for you!

Google, Yahoo, MSN, Lycos, Altavista – you want to be at the top of their results list. The higher your site is in a search results page, the better chances that it will be visited. The science behind making your site a popular search result is called Search Engine Optimization (SEO). Don’t worry, though even if SEO is referred to as a science, it is not all that complicated. You just need to take note of a few things, and before you know it, your site will have more visitors than you could ever dream of.

Here are five tips to ensure that your site would be a favorite of search engines all around the cyber world.

1. Give importance to substance over appearance.

Do you want to share your knowledge on a subject that you have authority on? Do you want to sell products? Do you want to build an online shrine for your favorite actress? Whatever topic you have chosen for your website, make sure that you are able to give useful information on it. Search engines work by scanning sites for keywords. They search text and completely ignore everything else. So if you have made your site rich in colors, don’t forget to make it rich in content as well. After all, a beautiful layout can make people look, but relevant content is what will make them stay. Remember, in this day and age: content is king!

2. Know your topic well

If you know much about your topic, you will know what people usually ask about it, and what they ask about it is what they will type in the search bar. When writing the content for your website, put yourself in your other people’s shoes, people who will be your target audience or market. Know the possible questions they might have about your topic, and give answers in your site.
 

3. Learn from the best

Take time to browse and read sites that get lots of visitors and have the same topic as yours. Take note of any recurring phrases in these sites’ text. These phrases are most likely keywords. Incorporate them in your own site’s content. Don’t saturate your site with keywords, though. You don’t want to sound redundant to your site visitor. A 3% density level would be enough.

In searching for the right keywords, use Overture’s services. It may take quite some time, as it is more of a trial-and-error method, but the results are conclusive, and a pattern can easily be observed.
 

4. Submit…and re-submit

You will never get a certain job if you don’t send in your application for it. The same thing applies to SEO. If you want your site to be recognized by search engines, then go out of your way to register your site with them. After a couple of weeks, search for your site by putting in the keywords you used in your content. If your site is still not coming up in the search results, do not give up, and just re-register and resubmit your site. It’s possible that your initial registration was discarded without being processed. This usually happens because a lot of submissions are being done everyday.
 

5. Constantly update your site

This can’t be stressed enough: search engine spiders love sites which constantly change their content. You can’t build your site and expect it to last forever without any updates. There will come a time when those search engine spiders would stop fetching your site for query requests. Here’s a tip: integrate a blog program in your site. Blogs have a user-friendly interface that allows easy updates.

Link popularity, as it’s often referred to, is important to ranking well with the search engines. Most search engines use it as a factor when determing your page rank. Basically, it’s an indicator of how many other sites are linking to yours. If you have a lot of incoming links, the search engines think to themselves that your site must be pretty good and will give you a boost. Here’s a handy tool for checking on incoming links to your website… http://www.helpfulinformation.org/seo-tools/anchortext.pl

So how does an honest website owner get those incoming links? I thought you’d never ask. If you look at it with a creative mind, there are many ways to get those links without directly asking for them.

Here are a few of my favorites:

1) Articles: There’s been a lot of talk about writing short articles and having others post them on their websites lately, and for very good reason. Since articles all contain a short signature line that leads back to your website, it’s a great way to get incoming links.

The other sites get content and you get an incoming link. It’s a win-win situation for everyone involved. You should also submit your writing to the various online article websites that exist for this purpose. This is where many people go when looking for an article to post on their sites or to run in their ezines.

2) Blogs: Blogs are big and everyone and their brother has one. Many blogs will allow you to post comments in response to the postings. Make sure to include your url with your name. Of course, you should never post to any blog or sp-am a blog in order to get an incoming link. This is wrong. Don’t do it. If you have something to add, then and only then should you post.

Due to some people abusing blogs for the sole purpose of linking, many have instituted the use of the “no follow” tags. What this does is tell the search engines not to follow posted links. For more information see: http://www.accordmarketing.com/tid/archive/nofollow.html

Of course if you publish your own blog you can include all the links you like. If you have numerous websites that need incoming links, this is an easy way to get them. F-ree Blogger accounts can be set up at http://www.Blogger.com

3) Discussion Boards: Believe it or not, most posts to discussion boards do get indexed by the search engines. Again, use a good signature line in your postings. I’m still surprised to this day when I do a search at Google and find a comment I posted to a board months earlier.

4) Press Releases: Writing and submitting press releases online is often overlooked when it comes to linking. If you submit your releases to places like http://PRWeb.com they’ll be archived for the world to see for a very long time. If you do a search for “f-ree press releases” you’ll find plenty of other similar sites that accept press release submissions. For more information on using press releases to help with your search engine optimization, see:

http://tinyurl.com/9umg4 http://www.pandia.com/features/pressrelease.html

5) Ezine Archives: If you publish an ezine, you should be posting your back issues online. Since your ezine should always contain links back to your website, this insures an additional stream of incoming links.

If you buy ezine ads in newsletters, make sure they post their back issues online so you can benefit from an indefinite link.

6) Natural Linking: Let’s face it, the goal of most websites is to provide quality content. Do that and you’ll find other sites naturally linking to yours due to the good information that you provide. You won’t have to ask for a link, they’ll just do it on their own. Here’s a great article on this: http://tinyurl.com/88w2v

No man is an island, and on the Web you don’t want to be. You want to be “popular” and by getting your link out there in Cyberland the search engines will look at your website in a more favorable light. And as Martha Stewart likes to say, “It’s a Good Thing.”